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Laurel drives +$59M in annual profit for Big Four firm

Key Takeaways

  • +2.3 chargeable hours per timekeeper per week attributable to Laurel's AI Time Platform

  • $17,092,134 total annual profit growth for Big-4 across 1,000 timekeepers

  • $59,822,469 projected annual growth for Big-4 when Laurel rolls out to 3,500 timekeepers

  • $1,350,278,586 projected annual revenue for Big-4 when rolled out to all 79K timekeepers worldwide

Key Takeaways

Headquarters
founded
company size
industry
Accounting

A Big Four firm’s Tax division adopted Laurel’s AI Time platform, initially rolling out to 1,000 timekeepers. The Firm independently audited and validated a minimum 7% increase to the firm's chargeable hours attributable to Laurel.

The Firm saw a utilization increase of +2.3 chargeable hours/timekeeper/week, driving an additional $17M in realized profit. The Firm will roll out Laurel to 3,500 timekeepers in2025, driving $59M in additional profit—and could grow Global profit by $1.4B when rolled out to all 79k tax and legal professionals.

A Note on Laurel’s ROI Methodology

Laurel measured impact on utilization by comparing the Firm’s initial Laurel adopters—a cohort of 1,000 users—against a representative control group, randomly selected, balanced by both sub-service line and rank level. This analysis was run for both monthly adoption group periods and longer-term timeframes to fully assess impact.The Firm independently audited and verified Laurel’s ROI methodology.

Posted on 
April 8, 2026
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You’re halfway through your week. Have you done the important things yet?
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The weekend is fast approaching! What are you proud of this week?
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It’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.
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Deep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)
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SU
Close your eyes and think about the week ahead. How will you value your time?
SU
A fresh start to the week! What needs to be accomplished?
m
Don’t forget to take moments to stretch, snack, or share funny videos.
T
You’re halfway through your week. Have you done the important things yet?
W
The weekend is fast approaching! What are you proud of this week?
TH
It’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.
F
Deep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)
S
Close your eyes and think about the week ahead. How will you value your time?
SU